Wednesday, February 16th 2011
NEW JERSEY – MTV (The Real World, Road Rules, Skins, Videos), being no stranger to experimenting with the reality TV formula through provocative and controversial casting practices, have once again crossed some sort of line. This time, however, the inspiration for the Network’s latest casting extreme comes not from Wal-Mart, a strip club or a Rikers Island, but from a well-respected game show.
Last week, when one of America’s most watched Quiz shows, Jeopardy, announced they would be pitting an IBM super computer against their regular, flawed human contestants, the producers at MTV, a Viacom-owned network were paying attention. “It was a like a f@$king light bulb over the head of those old f@$king cartoons on basic cable…”, explains 22 year old senior VP of programming, River Golden. “Once I saw what Jeopardy was doing, I f@$king knew Jersey Shore had to be next. I mean, f@$k, dude.”
The f@$king innovation and cartoon light bulb lighting didn’t end there, however. When approached with the computer cast member idea, Golden’s executive producers pulled an all night-er to devise just the right twist to make it “MTV”. What they come up with was absolute lazy genius. E.P. Darius Gallow: “My dad mentioned he had an Apple IIe when he was a kid in the 80s, so we totally f@$king drove up to New Canaan and swiped it from his f@$king garage. That’s when we knew retro was the way to go. America, F@$K, YEAH!”
Mid-season filming with the inanimate cast-member – Aptly named “Floppy Dick” – has commenced and according to Golden, epic moments in reality filming have already occurred. “Let’s just say there’s going to be a new kind of porn out there after this f@$king season.” He exclaimed, as laughter and a smattering of high-fives flowed through the office and as one senior director added, “Let the f@$king e-jaculations begin!”
- Reported by Corey Pandolph, for Drink at Work.com
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